Zer started its activities as a Koç Group company in 2003 under the name of Beko Ticaret A.Ş. Our company carries out its work with a vision of ‘’being Turkey’s best, and the World’s leader in strategic procurement and efficiency.’’ In 2007, it was registered under the name of Zer Central Services and Trade A.Ş.
At Zer, we have managed the purchasing system of thousands of companies since the day we were founded, building up our expertise across sectors, developing our experience in purchasing processes, gathering our expert staff in the field as well as the practices we have developed using the newest technologies. With our purchasing experience of over 15 years, we have ensured that both our customers and suppliers save on cost, time and labor. We aimed to grow while also enabling our business partners to grow, by pioneering new applications. We aimed to create satisfaction and commitment for all our stakeholders by embodying our principle of "Excellence in purchasing", in all of our processes, one by one. In 2012 and in alignment with this goal, we incorporated Promena, a purchasing platform that provides strategic solutions to its customers, and we continued in our mission to create further value for our customers and suppliers.