11 February 2021

Mehmet Apak: Crises may be our chance to build the future

21 Tedar subat 21 The 10th issue of TEDAR magazine, prepared by the Supply Chain Management Association, of which we are among the founding members, featured our General Manager Mehmet Apak's opinion letter about Zer's understanding of an ecosystem that produces common benefits.

In his opinion letter, Apak emphasized that generating common benefits is the basis of Zer's sustainability understanding and stated that our projects arising from this understanding support the sustainable transformation of our broad ecosystem consisting of our customers and suppliers. Apak shared with the readers, Our Dreams Are Similar Collaboration Program as an example of our projects that aim to create common benefits with our stakeholders and thereby enabling development and growth.

Stating that Zer has benefited from the power of impact arising from the wide ecosystem created with its customers and suppliers to ensure the transformation that will serve a better world ideal and to sustain this transformation, Apak also touched upon the impact that each stakeholder would create in its own ecosystem, and said “Zer has a great power of impact combined together with hundreds of customers it serves and thousands of solution partners. We believe and trust the positive impact that this power can generate. While creating our sustainability strategy, we were nourished by this belief and trust. We targeted for each of our stakeholders included in our ecosystem to create a wave of change and growth in their own ecosystems, and to create value in different areas, especially the environment and society, by means of this kinesis.”

Characterizing the pandemic our world is currently encountering as a warning, Apak stated in his article that crises reveal our weaknesses, risks and our positive aspects. Sharing that for that reason crises could be our chance to build a better future, Apak said; “If we miss the opportunity to build a better future with this warning, risks and weaknesses will continue to accumulate, increasing the likelihood and destructiveness of future crises. Despite the hard times we go through, we must use this crisis as a leverage. We have to make sure that what we have learned is encouraging the global economy to move towards a truly responsive change, and that we discover practices that will move the global economy into a more livable future.”