Ingage is Now OneIngage

Meet Our New Generation Agency Model that Redefines Marketing and Technology

As KoçZer, we have transformed Ingage — founded in 2018 through our partnership with WPP — into an integrated agency model under the OneIngage brand by acquiring 100% of its shares.

By combining our long-standing experience in both offline and online media with the evolving needs of the marketing world, we have built a fully integrated agency structure. The first step of this transformation began at the end of 2024, when we fully acquired Ingage, originally established in partnership with WPP, under the KoçZer umbrella. With this strategic move, Ingage has become a 100% Koç Group company, taking our media investments to the next level.

Through this integration, we brought together our offline media operations, Ingage’s online media capabilities, as well as our technology and creativity services — all under one roof: OneIngage.

A New Chapter in Our 20+ Year Media Journey

Our media journey, which began in 2003 by managing centralized media buying for Koç Group companies, now enters a new era with the establishment of OneIngage. KoçZer General Manager and OneIngage Board Member Serhan Turfan shared the strategic significance of this transformation:

“Our media journey, which began 21 years ago, continued in 2018 with the institutionalization of our digital marketing services through our global partnership with WPP. Ingage emerged as the digital marketing representation of this experience. As part of our strategic growth vision, we acquired 100% of Ingage from WPP at the end of 2024, making it a fully Koç Group-owned company. At KoçZer, we are proud to support OneIngage in its transformation into a leading provider of 360-degree international marketing and technology solutions.”

A One Stop Shop Approach for 360-Degree Marketing Solutions

OneIngage offers end-to-end marketing communication solutions by integrating media buying, creativity, and technology under a single agency structure. Through our “One Stop Shop” approach, we provide a unified experience that meets all our clients’ communication needs from a single point.

Pınar Ercan Tursun, General Manager and Board Member of OneIngage, described how our new model meets the industry’s evolving expectations:

“We are in the midst of a major transformation — and with that comes great opportunity. Today’s brands no longer settle for mere visibility; they demand meaningful, measurable, and strategic communication. At OneIngage, we bring media buying & planning, creativity, and technology together through our ‘One Stop Shop’ approach, delivering all services in an integrated structure. Our goal is to build a model that not only addresses today’s needs, but also those of tomorrow. This new chapter accelerates our international growth strategy. As Turkey’s first local network agency and a strategic partner of the world’s four largest tech companies — Amazon, Google, Meta, and TikTok — we launched our global journey from Dubai. We proudly made our debut at Seamless Middle East 2025, the region’s largest digital and e-commerce fair.”

Three Areas of Expertise, Three New Companies

Under the OneIngage umbrella, we established three specialized companies to deliver comprehensive marketing solutions across media, creativity, and technology:

• InMedia360 unites our offline media experience with Ingage’s digital capabilities to offer end-to-end solutions in strategy, planning, optimization, and measurement. The company is led by Zafer Tipigil, who brings over 25 years of experience in media and marketing. Tipigil shared his vision:

“The era of managing offline and online disciplines separately in media is over. At InMedia360, we manage both areas from a single center, offering a fully integrated structure across strategy, planning, optimization, and measurement. By combining KoçZer’s longstanding media buying expertise with the agility of the digital world, we are here to support our brands with powerful, comprehensive solutions.”

• InCrea360 continues the creative legacy of Digital Panorama, which joined the KoçZer family last year as part of our new media investments.

• InTechno360 focuses on developing marketing and advertising technologies supported by data, innovation, and artificial intelligence to shape the future of digital engagement.

Through this new structure, we continue to stand by our brands by offering integrated solutions that combine technology, creativity, and strategy under one roof.