KoçZer’s Brand Transformation Journey Featured on Reklam Arkası

Our Corporate Communications and Marketing Director, Sanem Bayraklı, joined the Reklam Arkası program hosted by Tankut Merter together with Ceren Coşkun Sağlam, Founder of Curious Brand Consultancy. The discussion focused on KoçZer’s brand transformation journey and its strategic dimensions.

Post-Pandemic Strategies and a New Business Approach

The program addressed our post-pandemic strategies to ensure business continuity, our transition from business-to-business (B2B) to human-to-human (H2H), our “Winning the Customer’s Heart” cultural movement, our “Together Forward at KoçZer” employer brand, and our expanding digital product portfolio.

Bayraklı highlighted the steps we took to embed a customer-centric culture across the company:

“With the Winning the Customer’s Heart initiative, we carried cultural transformation into every aspect of our organization—from structure to CRM infrastructure. In this way, we built a trust-based brand identity that creates meaningful value for both our customers and our employees.”

Strengthening the Brand with Our Digital Products

The broadcast also featured our digital products—ZerGO, ZerOnline, ZerCard, and Promena—showcasing how we deliver innovative, efficiency-focused solutions under our “By Your Side” brand promise.

Purpose-Driven Transformation

Ceren Sağlam emphasized the role of our purpose work in guiding the transformation process, noting how it has become the compass for our brand.

KoçZer’s transformation journey demonstrates once again that in the B2B world, sustainable success depends not only on technology and processes but also on trust, customer focus, and employee engagement.