Serhan Turfan in Ekonomist: AI, Digitalization, and Global Growth in Procurement

In Ekonomist Magazine’s “Procurement and Supply Chain Leaders” special issue, our General Manager Serhan Turfan shared insights on the new dynamics shaping procurement and supply chain management, our focus on digitalization, and our global growth strategy.

AI-Driven Transformation

Turfan emphasized that 2026 will be a year of AI-driven transformation in the procurement world.

He highlighted that agentic AI technologies create a wide range of opportunities for procurement professionals from operational efficiency to strategic insight and added: “At the heart of this transformation lies a culture of data-driven and insight-based decision-making.”

Strategic Growth and Global Expansion

In the interview, Turfan noted that our growth strategy advances not only through organic investments but also through strategic acquisitions.

He explained that with the acquisitions of Digital Panorama and Ingage in 2024, we brought together our media, creativity, and technology capabilities under the OneIngage structure.

Turfan also stated that by joining forces with RAM Dış Ticaret in the first quarter of 2025, we created a new business model offering competitive advantages in global markets and took a significant step in our international growth journey by establishing our company in Romania.

End-to-End Digital Transformation

Turfan underlined that through our digital platforms Promena, ZerOnline, ZerGO, and ZerCard we enable our business partners to fully digitalize their procurement and reward processes.

He also highlighted that with our ESG360 by Promena solution, we empower our clients to monitor their ESG (Environmental, Social, and Governance) performance through AI-powered data analysis.