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KoçZer General Manager and OneIngage Board Member Serhan Turfan, along with OneIngage General Manager and Board Member Pınar Ercan Tursun, were featured in the 531st issue of Bizden Haberler (News from Us). The interview covered the emergence of the OneIngage structure, its international expansion plans, and our strategic partnerships.
Serhan Turfan stated that OneIngage consists of three core structures—InMedia360, InCrea360, and InTechno360—explaining that this model provides brands with end-to-end integrated solutions, from strategy to measurement. Turfan emphasized that this holistic structure aligns media, content, and technology toward the same goal, enabling faster and more efficient service delivery to clients.
Pınar Ercan Tursun highlighted OneIngage's international journey, stating:
“Our Dubai office has become a crucial hub for our growth strategy in the MENA region. The increasing advertising investments and digitalization trends in the region offer our brands new opportunities to capture on a global scale.”
Tursun also elaborated on the functioning of the integrated structure, adding:
“At OneIngage, we work with integrated growth teams that align media, content, and technology toward common goals. This approach allows us to develop more creative, data-driven, and effective solutions for our brands.”
Serhan Turfan noted that KoçZer continues its growth not only through investments but also by incorporating different competencies. He explained that the process, which began with Digital Panorama in 2024, continued with the partnership with RAM Foreign Trade in the first quarter of this year. According to Turfan, the synergy created by the two companies enables business partners to gain a competitive advantage in global markets, while RAM Foreign Trade’s 55 years of international trade experience makes a significant contribution to KoçZer’s operations.
Addressing growth targets in Europe, Turfan mentioned that a strong start was made in logistics and material procurement with the Romanian company established at the end of 2024. He specified that they entered this market with procurement technologies, aiming to reach a sales volume of €100 million within three years, and highlighted that the synergy with RAM Foreign Trade is a crucial milestone supporting this goal.
Turfan also underscored the importance of investments in digital technologies, stating that procurement and marketing processes have become faster, more efficient, and more sustainable with digital platforms.
“Thanks to our investments in digital technologies, we are making our own operations and our business partners’ processes more transparent, efficient, and measurable. This transformation strengthens our competitive advantage.”